Advertising your business is often a numbers game. This boils down to the fact that the more people you reach, the more sales you will possibly close. The biggest problem that company operators are confronted with is producing quality leads. While there are various advertising tactics that you can employ, you primarily want to find a way to reach as many people within your targeted market as possible. And you simply don’t want to reach them, you wish to grab their attention. Nothing is more efficient as printed advertisements mailed directly to your customers, at their homes.
In your own home and Kitchen Remodeling industry you will want to reach prospects who can afford your own services. When you order a direct mail campaign with a printing company, they ought to provide you with the mailing list for your area. Be sure that your mailing list is contains only individuals or families with houses (not apartments) that are in your home worth or median income bracket levels. Here’s more info on www.dohenyproducts.com take a look at the web site.
While it is probable that homes in lower income neighborhoods are in much greater need of your services, let’s take a face it, they don’t have the money to invest. So you know that you will want to reach property owners in neighborhoods that are likely to possess the financial resources to contract with you. Advertising on the radio or television is incredibly expensive and you can’t target a very specific audience. Full-color glossy flyers can be delivered to targeted neighborhoods in the form of direct mail, to reach the potential customers you would like to sell to.
Once you have chosen your home improvement flyer design, there are a variety of ways you can go about having your flyers delivered. Actually, there are so many sizes and styles to choose from that you can actually change your concept dependent on your targeted prospects. Nobody flyer is better than another, it just depends on how much content you have and exactly how prominent you want photos of your function to be displayed. Some good old fashioned ‘before and after’ shots are always invaluable. You’ve heard that old adage that a picture is worth a thousand phrases, well, in this case it really is. Depending on the amount of content you have you might want to consider that you could go from a half page flyer to oversized brochure. Typical sizes are:
Common Flyer Sizes:
᾿ 8. 5″ x 11″ (recommended size for handouts)
᾿ five. 5″ x 8. 5″ (recommended size for small budget handouts)
᾿ 11″ x 17″ (recommended for direct mail brochures)
Usually the smaller sizes are good for handouts while the larger sizes are ideal folded for direct mail advertisments (bigger sizes get higher reaction rates). Your options for reaching your particular market are limitless and with the right printing company all you need to do can be supply the copy (what you want to say to promote your business) and they will do the relaxation for you. The key is to identify your target group and let the printer assist with the details, right down to getting your beautifully imprinted flyers to the distribution source to suit your needs.
Remember, it’s a numbers game so the more people you reach within that targeted group, the more houses you will be remodeling. Don’t waste your time and money with a broad-scoped strategy because your numbers will be higher if you can reach the majority of people within a designated group. Flyers are definitely the way to go.