Does it make sense for a new artist breaking into the music industry – to create homemade videos of their band and their own songs and post them on YouTube? Interestingly enough, there have been many stars born on YouTube, and you can expect this to continue. Occasionally, these songs move viral along with the video, and they catch the attention of a promoter from the music business, to sign up these up-and-coming stars, plus invest marketing dollars to promote these to the next level of stardom.
Now after that, does this mean that anyone who puts lots of YouTube videos up of their band is sure to go viral, and establish a following of loyal enthusiasts to their music? Absolutely not, the chances are very slim, but they do exist and it is another avenue these new artists may try to get well known, and enter the music industry. In fact , there are now buzz marketing firms which will help a new music group get going on the social networks, and function to get their videos in front of hundreds of thousands of Facebook friends, who will then again tweet about the new band.
No one knows for sure how these types of social networks will evolve and how they will help the music industry, or hurt it. Many believe that with the unlawful downloading of songs online, this meant the end of the music industry, but this may only be the beginning as the industry adjusts to the new norm. Whether the industry decides in order to adapt, or sue those who perform illegal downloading, you can expect that these less than ethical downloads, and the viral on the internet YouTube videos will continue for quite a while in the future.
The Chinese have an interesting proverb and curse; “May you reside in interesting times, ” plus let’s not forget that the symbol intended for crisis in the Chinese language is also 1 with the symbol for opportunity, plus they are interchangeable. Perhaps the music industry must consider all this, learn to go with the particular flow, and to kayak down the roaring river to greater future earnings.
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Please think on this.