What exactly is digital marketing?
Today nearly 80 percent of all the media that we consume come through digital channels. Massive web usage and digital media provides given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.
Digital Marketing is among the most commonly used term for online marketing and contains several advantages over traditional offline marketing. With the help internet plus mobile devices customer these days have access to details from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.
This modern age marketing methods helps to gain good popularity which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little advertising budget. Unlike traditional methods you are able to measure the success of digital marketing campaigns with the help of analytical tools. Actually year more and more marketers put aside traditional marketing and focus on this approach. Successful advertising campaigns can be accomplished by integrating traditional methods with the digital marketing and advertising techniques.
Common methods of digital marketing
This is one of the commonly used ways of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this process a message could be sent to a group of people by the use of electronic mail.
It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.
Search Engine Optimization
It is an organic way of optimizing your online content to improve the ranking of your website around the search engine.
There are a lot of factors involved in position of a website such as title, key phrases, relevance etc . SEO helps to ensure that your site is accessible and improve the likelihood of being found by the search engine. It is classified into two types upon page and off page marketing. On page optimization is achieved through careful distribution of key phrases and the quality of content in your site. Off page optimization entails factors that are beyond the control over your website. The primary goal of link building is to get other websites hyperlinks to yours to improve SEO.
When someone searches for information or a keyword, SEM makes sure that your site shows up at the top of search engine results. It uses a variety of methods which helps the search engine to deliver your blog to the web searchers.
One should clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality rating. Your maximum bid for a key word with a great quality score decides your ad position.
Pay Per Click
The fastest way to reach your target audience can be achieved through P C campaigns. You pay each time when someone clicks on your ad. For example , if you pay 1 rupee per click and when 1000 people click your ad it will cost you a thousand rupees. Based on the CTR (click by means of rate) the performance of a person ad campaign is determined. It generates faster results by targeting the right individuals at the right time and at the ideal place. Since it costs money it is suitable for businesses that sell product/services.
Social Media Marketing
The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to generate content on social media that help an organization to increase brand awareness plus customer reach. In social media companies can share content to achieve marketing goals.
It is a type of conveying a message with elements such as images, logos, graphics, audio or even video to communicate to the audience. Also known as banner ads, it gives an unique opportunity to re-target the ideal audience. You may also display ads to people based on their search behavior. Generally, display advertisements are seen alongside on search engines for example yahoo, Bing and Google.
Content material Marketing
This type of marketing is done by creating and sharing free content to attract new prospects and preserve existing customers. Informative content is usually shared in the form of articles, videos, information graphics etc . It helps in creating strong relationships with your audience by providing them with relevant high quality contents. Your company goal should be aligned with content strategy to gain critical success.
How a fresher would benefit from digital advertising?
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In digital world, online marketing is essential for running a successful business. Marketing experts these days are adapting from traditional to digital approach.
Digital advertising provide small businesses with resources to perform sales and marketing that were earlier available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide an unique competitive edge for your career. It offers great opportunities around the world. There is a wide range of digital marketing tasks which include jobs related to social media as well. It also provides a variety of opportunities to begin your own career as an Entrepreneur. There are lots of benefits that digital marketing experts can look forward in upcoming years. More companies embrace electronic marketing as their primary marketing strategy which usually creates a plenty of job opportunities regarding freshers. The future of digital marketing appears to be very bright at the moment.