The very first time I tried Instagram, I must have spent an hour going through all the different ways one can touch up a pictures. I actually sampled a photo against all the available filters, with and without frames, plus tested how I could share the posts through other social stations. It amazed me, too, just how quickly I gained followers after a short time, and of course the social media strategist in me wondered how I could utilize this neat tool for clients.
If you are not familiar with Instagram, it is a credit card applicatoin that works exclusively with mobile as being a photo sharing program. Users may download the app and posting pictures – untouched or enhanced with filters that give the photos a retro look – to a public feed. As with most great example of such, users can follow each other plus like and comment on pictures. While one can access Instagram feeds through various websites, users can only add new photos through the app.
Since releasing in late 2010, Instagram can state over 30 million registered users and the interest of Facebook, which has bid to purchase the company for one billion bucks. Numerous services that allow users to turn their Instagram photos in to postcards, stickers, and magnets have also launched in the last two years, further solidifying Instagram’s influence in mobile.
Being a business offering product or providers, you may wonder how you can use Instagram to your benefit. The app is used regarding sharing photographs, so naturally your first inclination is to populate your give food to with relevant photos and motivate likes and comments. The one challenge with Instagram is that one are unable to link a photograph to another site, so that you can’t count on it for web site referrals. You can, however , use the application to get people involved in sharing your brand.
Instagram users, like Twitter users, may often tag the particular photos they upload. One idea to promote your company would involve contests where users can tag a themed photo according to your contest rules. Not only have you branded yourself on the network, but you present a chance to go viral as followers of entrants pick up on the tag as well as the feed.
It’s important to note, too, that Instagram may be integrated into Facebook pages plus multi-purpose Web applications.
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You can set up an Instagram tab on your Fb page to pull in pictures with a specific hashtag, and encourage customers to tag their photos so that they show. People who use Hootsuite, for example , can easily share Instagram photos by means of Facebook and Twitter profiles. Current the opportunity for people to share your pictures – it makes for a nice competition that can go viral.
As individuals turn more to mobile program to communicate, your business needs to believe outside the box and use social media to achieve people. Play around with Instagram and see exactly how it can benefit you.