Social media and online casinos are 2 of the biggest web phenomena today. Twitter and Facebook have taken the entire digital galaxy by storm, letting people from any corner of the globe get in touch with each other over common interests. Considering that one of the most active communities in the online world is the online gaming community, it was only a matter of time before both of these worlds collided. And now, online casino operators are finding ways to integrate social networking mass media apps into their sites.
ShoutBox is really a social networking app launched by Bwin, and it is becoming very successful, permitting online players to chat amongst themselves while playing casino video games online. The app allows players to invite contacts to try video games and participate in online tournaments, such as slots or poker tournaments. On-line gambling experts believe that this type of social network will become an integral part of the online casino of the future.
Online wagering sites that have not really installed their own social media apps use existing social networking sites to keep present players interested and to bring brand new ones on board. Twitter accounts plus Facebook Fan pages are ways in which casino operators expand their achieve, by using advertising promotions and responding to questions quickly. There are even games on Facebook, such as Zynga Poker, that web casinos use to drum up interest in their sites. Such social media tournaments allow players to compete for free while encouraging them to visit the owner’s gambling website.
But while Facebook is extraordinarily popular all over the world, in the UK, it is not as popular because online gambling itself. A 2010 survey by Nielsen reported that will in the UK, the number of internet gamers increased by 40% over the previous calendar year, while the increase in UK use of social media was significantly lower.
The UK is really a world leader in online betting, so the numbers are not that amazing. Other European countries are following closely on their heels as most of Europe now has regulated web gambling.
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When the numbers are broken down, it is clear that middle aged men account for most of the increase in UK on-line wagering numbers, though women are usually big fans too, with online poker and bingo being the most popular video games among the British.
Because so many of the internet gamers in Britain are middle aged, and because so many Facebook users tend to be younger, it may be that the mix of social networking and gambling won’t take place on as large a size until the casinos themselves build social networking into the sites themselves.
Additionally , when the US eventually regulates online gambling, making it clearly legal rather than moving into a somewhat vague legal position as it does in 2010, a number of UNITED KINGDOM gambling companies are poised to apply for licenses to operate in the US, and this should marry online gaming to social networking a lot more strongly.